The MBA Book Summary and Review: Hey Whipple, Squeeze This by Luke Sullivan

This summary and review of the book, Hey Whipple, Squeeze This: A Guide to Creating Great Advertising, was prepared by Wayne Crawford while a MBA student in the College of Business at Southeastern Louisiana University.

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The MBA Book Summary and Review: Hey Whipple, Squeeze This by Luke Sullivan | Bookstove

David Wyld, Professor of Management
Southeastern Louisiana University

Wyld About Business (http://ping.fm/h7mCE) and

Management in a Minute (http://ping.fm/QP1Nm)

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