Southern Men Are Major Momma's Boys
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Thursday, May 6, 2010
Stock Market Roller-Coaster: 'I Survived The Crash Of 2:45PM' T-Shirt For Sale Already! (PHOTO)
God, it makes you truly believe in capitalism when you see things like this happen (talking about the t-shirt, of course!).
Read the Article at HuffingtonPost
David http://wyl
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Ellen Irks Apple With iPhone Ad Spoof, Has To Apologize (VIDEO)
Classic clip! Ellen got more laughs out of her apology to Steve Jobs, Mr. Macintosh, and everyone at Apple and more mileage out of the bit (which was quite funny) with the follow-up. I'm sure, however, that Apple got their team of lawyers mounted-up as some people in Cuppertino likely didn't see even a spoof ad making their star product look hard to use very funny at all.
Read the Article at HuffingtonPost
David
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Brand Rejuvenation: 'Price Is Right' Moves Beyond TV
This is a great example of how to rejuvenate a brand! The producers are seeing that they have a known entity and are to be applauded for not just milking it till it dies a natural death. It appears that with the accessibility of the game and the known rules, it is indeed adaptable across many platforms and should be now successful for many years to come. Kudos to Drew Carey as well for his role in rejuvenating the brand. His quote in the article, comparing this to a fixing-up a home after a while (""I look at it as owning a house. Any homeowner can relate: You're never, ever done with your house. New rug, new bathroom tile, but it's still the same house. It's still the same game."") is right on the mark. All businesses, all brands, and all institutions should take note of "The Price Is Right" as a case study in reinvention and how to take advantage of new media.
Read the Article at HuffingtonPost
David http://wyl
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