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Friday, April 22, 2011

A Few Benefits of Homeschooling

There are many many benefits to homeschooling. I will share a couple that my family has experienced.

Morgan Spurlock Is for Sale

By Seth Abramovitch

Morgan Spurlock Is for Sale

Morgan Spurlock Is for SaleIn POM Wonderful Presents: The Greatest Movie Ever Sold, director Morgan Spurlock (Super Size Me, Where in the World Is Osama Bin Laden?) exposes the shady practice of product placement... by documenting his efforts to make a movie funded entirely by product placement. Got that? It's a plate-spinning act that actually works, offering a sly and entertaining glimpse into the strange landscape of 21st Century advertising.

We talked with the filmmaker—who showed up in a suit covered in his corporate sponsors' logos—about being loathed by McDonald's, humiliated by Abercrombie & Fitch, and ultimately seduced by the art of the hard sell.

Morgan Spurlock: So am I going to be eviscerated?

Gawker: I don't think so. Although your naked body is all over the site right now.
I saw! Somebody sent me a link to the article about Carrot Top and said, "I don't know what's worse—how Carrot Top looks or seeing you naked everywhere."

So, are you sick of selling your movie yet?
I better not be, because it's just started. This is Week 3 of the press tour in the United States, and I'll probably continue with the tour as it expands out for another two to three weeks. And then the international will start. So I'll be selling for months.

And how does it make you feel? Are you a natural born salesman?
It makes me feel like I'm going to have to get a couple more suits. This film made me a much better salesman. This film is all about the hustle. I had to hustle harder, work harder, pitch harder, sell harder than I've done on anything. And face more rejection and character assassinations! Like, I would call people like Abercrombie & Fitch and the person would say on the phone, "Have you looked in the mirror? Do you want me to tell you why are aren't Abercrombie material?"

Morgan Spurlock Is for SaleHow many companies did you have to approach before one bit?
Hundreds. Before the first one came on, we called every advertising agency, and they all said no, with the exception of Kirschenbaum and Bond. Every product placement company said no, and only two product placement people would even go on camera to do interviews. Their concern was that they would somehow ruin their business by shining a light on product placement. They want to be invisible. They want everyone to believe that this just happens. Ultimately what the film does a great job of doing is that it shows you Oz. It shows you how the sausage is made.

How do you define the line between "acceptable" or "unacceptable" product placement?
I'm a realist. I'm not someone who wants to see everyone drinking those white cans of beer like in Repo Man. We live in a world where people do drink Pepsi, and they drive Camaros, and wear Reeboks. Ultimately, if you want [your story] to be based in this place and time, those things are in the world. Walk outside: There's a Starbucks 50 feet away. Yes, you are going to see brands out in the world. But what I don't need to see is [he holds up a bottle of POM Wonderful] "brand" out in the world.

Are you concerned at all that with this film you might be contributing to the perception that you are anti-capitalist or anti-corporate America?
Look at the suit I'm wearing! How can I be anti-capitalist? I own a business. You can't run a business and not be a capitalist. But I'm a big believer that doing good and doing well don't have to be mutually exclusive. You can do something that is profitable and at the same time do something that is a public service, and create change and an impact. I think this film does a really great job of using their money — people who do this stuff all the time, advertise and market to certain people — to light that fire. I think it's a great way to start that conversation.

Morgan Spurlock Is for SaleDo you think you're responsible for the healthy menu choices you now see when you walk into a McDonald's?
McDonald's says no. McDonald's says it has absolutely nothing to do with [Super Size Me] when they did interviews in the beginning. That's a big ship to turn around, and a lot of that happened very quickly after the film [came out]. Did some of that get fast-tracked? Were they already talking about it? Because literally, you couldn't turn on the TV without hearing about the obesity epidemic at that time. It was pre- the invasion of Iraq and post-9-11, so this was the demon at that time. I would say that yeah, the film probably helped fast-track [those changes] in some ways.

In the film, you undergo a process called "neuromarketing." I wonder if you could describe that experience?
Crazy. It's literally like A Clockwork Orange, when you see Alex strapped in a chair watching ultra-violent movies with eyelids peeled open, and they're putting the drops in his eyes. It felt like that. You're strapped into an MRI, you can't move. For the first hour they calibrate the machine, and for the next hour they're showing you commercials over and over again. And they measure the brainscan, and how you brain reacts to the commercials you're watching.

In the film, I did it by myself, but usually when they do that they do it with two or three hundred people. They get an average to how those people reacted, and then they re-cut commercial to address just the "desire centers" — the parts of your brain that respond to fear, craving, sexual desire. So they end up putting out a commercial that affects most of the population. It's kind of like this Minority Report, "pre-cog" advertising that gets you to want to buy something before you even know that you want to buy it.

[Photos of Spurlock at this week's premiere of "The Greatest Movie Ever Sold" and the premiere of "Super Size Me" (2004) via Getty Images]

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The Afternoon Scoop - Is Bullying a Hate Crime?

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The Daily Beast - The Afternoon Scoop - April 22, 2011
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CHEAT SHEET
MUST READS FROM ALL OVER

LEGAL
1. Should Tyler Clementi's Bully Be Charged With a Hate Crime?

Tyler Clementi's roommate - who broadcast the gay teen's sexual
encounter with a man, leading to his suicide - could get 10 years in
prison. Jessica Bennett on cyberbullying's new price.

Read it at The Daily Beast:
http://e.thedailybeast.com/a/tBNsdrFB7SwhTB8agOwNsjV9oE0/dail1
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MASSACRE
2. Over 50 Killed in Syria

Dozens of people were killed on Friday as protesters across Syria were
greeted with gunfire and tear gas by government security forces. By
dusk, nine separate demonstrations had reported fatalities. According to
witnesses, up to 50 protesters were killed, including a 4-year-old girl,
who was reportedly shot in the head by a sniper. Thursday, President
Bashar al-Assad lifted the country's emergency laws which had been in
place since 1962, saying the concession took away the last pretext for
protest and that anyone taking to the streets afterward was simply a
rebel. Tens of thousands of people across the country defied Assad even
though they knew security forces had been authorized to use force. These
protests specifically targeted Assad, which is a marked change from
those in March, which were against the president's policies. Since the
protests began in Syria on March 18, at least 220 people have died.

Read it at The Telegraph:
http://e.thedailybeast.com/a/tBNsdrFB7SwhTB8agOwNsjV9oE0/dail2
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LIBYA
Rebels Recapture Central Misrata
But U.S. Adm. Mullen warns conflict is "moving toward a stalemate."
http://e.thedailybeast.com/a/tBNsdrFB7SwhTB8agOwNsjV9oE0/cht3

TELEVANGELISM
Pope Hosts Good Friday TV Show
First ever televised Q&A.
http://e.thedailybeast.com/a/tBNsdrFB7SwhTB8agOwNsjV9oE0/cht4

CASTING CALL
Jeremy Renner Chosen for 'The Bourne Legacy'
Will fill Matt Damon's shoes in the spy franchise.
http://e.thedailybeast.com/a/tBNsdrFB7SwhTB8agOwNsjV9oE0/cht5

FILM
Insider Tyler Perry's Temper Tantrum
Allison Samuels on the not-so-secret battle raging in Black Hollywood.
http://e.thedailybeast.com/a/tBNsdrFB7SwhTB8agOwNsjV9oE0/cht6
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Today in Slate: The Great Global Freakout of 2011; Plus, Why David Foster Wallace Inspires Such Devotion

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Today: April 22, 2011

Terminators to Tripoli

Terminators to Tripoli

Killer drones in Libya: The global expansion of remote-controlled warfare.

By William Saletan

READ FULL STORY | More Science

The Great Global Freakout of 2011

The Great Global Freakout of 2011

Imagining the worst-case scenario if the United States even comes close to defaulting on its debt.

By Annie Lowrey

READ FULL STORY | More Business and Tech

David Foster Wallace

David Foster Wallace

Why he inspires such devotion in his fans.

By Nathan Heller

READ FULL STORY | More News and Politics

If Liberals Are So Outraged by Ryan's Budget, Where Are the Town-Hall Protests?

If Liberals Are So Outraged by Ryan's Budget, Where Are the Town-Hall Protests?

Do You Know How Much Energy Your Appliances Use? Are You Sure? Take Our Quiz.

Do You Know How Much Energy Your Appliances Use? Are You Sure? Take Our Quiz.

Is America Really the Freest Country in the World? How Do You Measure That?

Is America Really the Freest Country in the World? How Do You Measure That?

Help! I Met a Wonderful Woman Online, but It Turns Out She's Fat.

Help! I Met a Wonderful Woman Online, but It Turns Out She's Fat.

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iPad in the Enterprise; Choosing the Right Tablet


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Baseline Briefing Editor's Pick - Ziff Davis Enterprise
iPad in the Enterprise
By Jennifer Lawinski
April 22, 2011

Business users are embracing tablet computers. Baseline's Jennifer Lawinski reports on early adopters at a California hospital, and surveys the issues associated with tablets in the enterprise.
READ MORE...

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    •   Choosing the Right Tablet
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The Yes List - What's Hot at the 2011 Tribeca Film Festival

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The Daily Beast - The Yes List - April 22, 2011
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Each week, The Daily Beast sifts through the cultural landscape to
choose three top picks. This week, Elton John kicks off the Tribeca Film
Festival, HBO examines the first family of reality TV, and Ben Stiller
returns to Broadway.

What's Hot at Tribeca

The annual New York film festival kicked off April 20 with 'The Union,'
a documentary from 'Almost Famous'' Cameron Crowe chronicling the making
of Elton John's album with Leon Russell. But that's only the beginning
of the 2011 Tribeca Film Festival's impressive lineup. There's 'Renee,'
which follows the struggles of transsexual tennis ace Renee Richards;
'Carol Channing: Larger than Life,' another documentary about the career
of the Broadway great; 'Detachment,' starring Oscar winner Adrien Brody;
and 'Last Night,' which pits Keira Knightley against Eva Mendes for
'Avatar' star Sam Worthington's heart. The fest runs through May 1 with
luminaries such as Nora Ephron, Dianne Wiest, and Whoopi Goldberg making
up the jury that awards $175,000 in cash and prizes to winners in six
categories. See our top picks and find out which movies can be seen
on-demand from your home!

Pick #2: HBO Revisits Reality TV's Pioneers
http://e.thedailybeast.com/a/tBNsbtCB7SwhTB8agNSNsjV9oif/pick2

Pick #3: Ben Stiller's Broadway Comeback
http://e.thedailybeast.com/a/tBNsbtCB7SwhTB8agNSNsjV9oif/pick3
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Want more culture from The Daily Beast? Click below to read this week's
top stories on entertainment and the arts.

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'Water for Elephants' Rides Into Theaters
http://e.thedailybeast.com/a/tBNsbtCB7SwhTB8agNSNsjV9oif/elephants

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Morgan Spurlock Punks Hollywood with 'The Greatest Story Ever Sold'
http://e.thedailybeast.com/a/tBNsbtCB7SwhTB8agNSNsjV9oif/spurlock

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Why 'The Real Housewives of Miami' Flopped
http://e.thedailybeast.com/a/tBNsbtCB7SwhTB8agNSNsjV9oif/miami

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Charlie Sheen's 'Two and a Half Men' Co-Workers Discuss His Downfall
http://e.thedailybeast.com/a/tBNsbtCB7SwhTB8agNSNsjV9oif/sheen

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Queen Elizabeth II Turns 85: View Her Life in Photos
http://e.thedailybeast.com/a/tBNsbtCB7SwhTB8agNSNsjV9oif/queen


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Private Cloud Apps: 4 Things You Didn't Know

Developer Product Update
AIX Users: Speed Development Times Now | How to Accelerate App Deployment in the Cloud
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THIS WEEK'S DEVELOPER WHITE PAPERS AND RESOURCES April 22, 2011
Private Cloud Apps: 4 Things You Didn't Know

AIX Users: Speed Development Times Now

How to Accelerate App Deployment in the Cloud

Achieving IT Nirvana: Automated Service Modeling Explained

Answers to the Top 10 BRMS Questions

Forrester Report: Choosing the Best Agile Solution

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10 Reasons Why You Need a Unified Storage Solution

Storage Product Update
Why Defrag is Necessary in Today's Storage Environment | Storage for Virtual Servers: What's New?
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STORAGE WHITE PAPERS AND RESOURCES April 22, 2011
10 Reasons Why You Need a Unified Storage Solution

Why Defrag is Necessary in Today's Storage Environment

Storage for Virtual Servers: What's New?

DR for Virtual Servers: A Guide for SMBs

A Perfect Fit: Choosing Storage for Virtual Environments

Drowning in Data? Top 4 Storage Strategies

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