Supercomputer Simulates Extreme Physics Rebecca Kutzer-Rice recently wrote about a new supercomputer code update that will allow laboratories and universities a better understanding of high-energy density physics. She noted that the simulations made possible by the new software will provide insight into the basic properties of matter in extreme situations. READ MORE >>
Touch-Screen Musicians Jam in Virtual Band Smarter drummers have always made music by tapping their fingers against tabletops. Now musicians who play the bass, drums and keyboard are getting into the act with specialized apps for large, flat-panel touch screens. READ MORE >>
Smarter Enterprises Measure Brand Appeal Recall Apple's "I'm a Mac" versus "I'm a PC" campaign? Apple, like every other enterprise, wants to establish its "brand" as desirable to consumers, and now there's a better way to measure it, according to university researchers. READ MORE >>
Using Predictive Analytics to Improve Customer Service For years, businesses have used historical trends to dictate how they operate. Most use business intelligence to study customer trends and match their services to these patterns. But today's marketplace is much more dynamic than it has ever been. To keep up with rapidly changing business conditions, smart companies increasingly are turning to predictive analytics to spot market changes and to try to identifying potential problems and correct them before they impact the customer WATCH NOW >>
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