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Tuesday, May 18, 2010

Singapore Electronics Retailer Generates Exciting Results through Reverse Auctions



What is you could see your website traffic go up by 600% and have a record month in sales, all with very little expense?

Here's a story about a leading electronics/furniture retailer in Singapore, Courts. Partnering with its home country advertising agency, Rapp Singapore, the company recently ran a reverse auction-based promotion on 15 select items, producing these exciting results. You can read about the reverse auction event here in an article from Marketing Interactive, reported by Elizabeth Low in Singapore:
Courts markets with reverse online auction

and see the list of items - and the prices they sold for - here:
Reverse Auction Results

Sometimes, the best ideas are borrowed. Remember the great Picasso quote, famously co-opted by Steve Jobs: "Good artists borrow, great artists steal!" Watch:



And yes, for you youngsters, Steve Jobs DID once have hair!

Food for thought: Maybe some of those "specials" gathering dust on the shelves or in your back-storage could be the secret to quickly ramping-up your web traffic - and your business! Get moving with reverse auctions today!

David

From the Reverse Auction Research Center:
http://reverseauctionresearch.blogspot.com/

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