What is you could see your website traffic go up by 600% and have a record month in sales, all with very little expense?
Here's a story about a leading electronics/furniture retailer in Singapore, Courts. Partnering with its home country advertising agency, Rapp Singapore, the company recently ran a reverse auction-based promotion on 15 select items, producing these exciting results. You can read about the reverse auction event here in an article from Marketing Interactive, reported by Elizabeth Low in Singapore: Courts markets with reverse online auction
Sometimes, the best ideas are borrowed. Remember the great Picasso quote, famously co-opted by Steve Jobs: "Good artists borrow, great artists steal!" Watch:
And yes, for you youngsters, Steve Jobs DID once have hair!
Food for thought: Maybe some of those "specials" gathering dust on the shelves or in your back-storage could be the secret to quickly ramping-up your web traffic - and your business! Get moving with reverse auctions today!
Well, that could mean no Triple Crown winner ever again! Hard to believe that racing could be in that bad a shape in New York, and that bodes badly for the state of the sport across the country. Without ancillary revenue (i.e. other forms of gambling), horse tracks appear to be the legacy of a bygone era. Sad, but the sport just has not kept pace (yeah, a pun) and reached newer demographics.
The University of Hawaii has a very good problem - too many football fans wanting to come to its games. The schools's athletic department has come up with a unique, reverse auction-based solution to this problem, putting parking slots at Aloha Stadium up for bid. While it technically might be more of a Dutch Auction, you gotta give kudos to these innovative university administrators for finding a revenue-maximizing, fair - and transparent - process for solving its parking dilemma.
Will other schools - and perhaps pro teams - follow suit? If so, we could see a new, dynamic pricing model for not just parking, but tickets themselves.
Interesting technology "don't try this" tale about a waitress in North Carolina who learned the hard way about complaining about customers on her Facebook account (the restaurant didn't find it funny). Now, Facebookers are taking it out on the restaurant for firing her.
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