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Thursday, April 26, 2012

ScienceDaily: Strange Science News

ScienceDaily: Strange Science News


Your brain knows which ads are winners, better than you do: Study on smokers' brains may mark dawn of new age in advertising

Posted: 25 Apr 2012 11:36 AM PDT

Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote public health and safety, neuroscientists report in the first study to use brain data to predict how large populations will respond to advertisements.

Shedding light on southpaws: Sports data help confirm theory explaining left-handed minority in general population

Posted: 25 Apr 2012 11:04 AM PDT

Lefties (only ten percent of the general population) have always been a bit of a puzzle. Researchers have now developed a mathematical model that shows the low percentage of lefties is a result of the balance between cooperation and competition in human evolution. They are the first to use real-world data (from competitive sports, including baseball, boxing and hockey) to test and confirm the hypothesis that social behavior is related to population-level handedness.

Switching subject categories could improve test scores

Posted: 25 Apr 2012 08:55 AM PDT

Students of all ages could improve their test scores if the category of information changed abruptly midway through the test, according to a new study on memory.

Mucus from pig stomachs is effective as anti-viral agent: May be useful in cosmetics and baby formula

Posted: 25 Apr 2012 08:55 AM PDT

Scientists are reporting that the mucus lining the stomachs of pigs could be a long-sought, abundant source of "mucins" being considered for use as broad-spectrum anti-viral agents to supplement baby formula and for use in personal hygiene and other consumer products to protect against a range of viral infections.

Five foul things that are also good for you

Posted: 25 Apr 2012 08:53 AM PDT

Usually, we think of mold, feces, nitric oxide, hydrogen sulfide and rat poison as rank, toxic or both. But scientists are learning more about the helpful roles these substances can play.

Laser blackout quirk important to future electronics?

Posted: 25 Apr 2012 06:43 AM PDT

Two lamps are brighter than one. This simple truism does not necessarily apply to lasers, as a team of scientists found out. When one laser is shining and next to it another laser is turned on gradually, complex interactions between the two lasers can lead to a total shutdown and no light is emitted anymore. For technologies connecting the fields of electronics and photonics, this result may be very important.

'Inhabitants of Madrid' ate elephants’ meat and bone marrow 80,000 years ago

Posted: 24 Apr 2012 09:17 AM PDT

Humans that populated the banks of the river Manzanares during the Middle Palaeolithic fed themselves on pachyderm meat and bone marrow. This is what a new study shows and has found percussion and cut marks on elephant remains in the site of Preresa.

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