Zynga's Biggest Problem

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		Tech Entertainment Wall Street Markets Strategy Sports Lifestyle Politics Europe Video Latest Tuesday, October 11, 2011 Zynga's Biggest Problem Zynga's new games and platform had better expand its audience, because monthly active users have basically been flat for the last year and a half, according to the company's IPO filings. Zynga's revenue has grown despite the flat lining user growth. The company is doing a good job of wringing sales out of its users. But if it wants to achieve the hyper-growth IPO investors expect, it needs to figure out how to grow its user base, as well as grow its revenue per user. For more on Zynga, check out Zynga's Q2 numbers are worse than they look → Read » Also On SAI Today: Mayor Bloomberg Is Making A Surprise Appearance At New York Tech Meetup Tonight Amazon's Daily Deals Site Is Growing Like Crazy UNLEASHED: Zynga Wants To Be Taken More Seriously Zynga's Mafia Wars 2 Is On Google+ Advertisement Chart of The Day: How Apple Makes Huge Profits On "$200" iPhones CHART OF THE DAY: How Much Revenue Can Twitter Eventually Generate? CHART OF THE DAY: Steve Jobs Lived To See Apple Triumph Over Microsoft Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.wyldside@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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