Specialization programs are cropping up right and left within vendors' channel programs. SMB specialist. Unified communication specialist. Public sector specialist. These programs clearly help the vendor differentiate the value you provide to end-users. But, are they a distraction to the basic sales and technical certification requirements you’re already investing in? Are they a worthy investment in your long-term skills and market position, or just a new tactic for vendor leverage? With your valuable input, this new exclusive channel research will explore the following: ■ | Which type of specialized skills do you want vendors to endorse? | ■ | How do you use vendor specializations to differentiate yourself at the sales & marketing level? | ■ | How do you rationalize investment and ROI in specialization programs? | ■ | What channel program benefits and requirements do you expect most from vendors in this area? | The first 50 respondents will receive a $20 Amazon.com gift check. All participants will receive a copy of the Executive Brief with the study’s findings.
Thanks in advance for your participation in this brief national survey. The Partnering Experts at 
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 The first 50 participants
will receive a $20 Amazon.com
gift card
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