BuzzFeed Today // Oreo Won The Super Bowl Blackout

When the lights went out at Super Bowl XLVII, the marketing team behind Oreo crafted a simple ad that went viral on Twitter. How Oreo Got Their "Dunk in the Dark" Ad Up So Fast Oreo paid millions for a televised Super Bowl ad. But what everyone's talking about is an ad they posted in real time to Twitter during the mid-game blackout. Twitter also stepped up its game during the blackout. Well played, Twitter. Meanwhile, home viewers missed a lot when the lights went out. These things definitely happened during the Superdome blackout, and these are the photos to prove it. A question many Americans are asking this morning: What's the deal with all these superb owls? And another question: Who was that nearly-naked, very-ripped guy in the Calvin Klein ad? Meet Matthew Terry. FYI: We're rolling out a brand-new daily email newsletter. So if this email's showing up weird in your inbox, or if you'd like fewer owls and more Clydesdales in these emails, shoot an email to our newsletter editor, Dan, at dan.oshinsky@buzzfeed.com. Get more stories on BuzzFeed Follow BuzzFeed on Facebook This BuzzFeed Daily was sent to dwyld.kwu.11muchado2011@blogger.com | Unsubscribe Did a friend forward you this email? Sign up to get BuzzFeed in your inbox BuzzFeed, Inc. 54 W. 21st St., 11th Floor, New York, NY 10010