Arts: The World?s First Hashtag Movie Hits Twitter

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Brow Beat The World's First Hashtag Movie Hits Twitter By L.V. Anderson Posted Friday, Oct 05, 2012, at 01:19 PM ET #HoldYourBreath, which has the dubious distinction of being the first movie whose title is also a hashtag, comes out today. Perhaps unsurprisingly, the film's promoters have launched a Twitter contest in hopes of making the hashtag a viral hit. Not knowing much about the film, I turned to the social media site to see what everyday people were saying about it. Here's what I learned about the movie from Twitter: #HoldYourBreath is a romantic comedy. Then again, it might be a gross-out teen comedy. Or maybe a Mean Girls-type send-up of high-school social dynamics. It could be a medical thriller, along the lines of Contagion. There is also the possibility that #HoldYourBreath is a documentary exposé of the inner workings of investment banks. Don't quote me on that, though—I think it's a documentary, but there's a chance the subject matter is pollution in Idaho. Or maybe it's a more existential work, an update on Sartre's No Exit, with its famous claim that "Hell is other people": Update: It turns out that that #HoldYourBreath is a horror movie, taking its name from the children's game of holding your breath when you pass by a cemetery to avoid being possessed by evil spirits. Maybe they should have chosen a less banal urban-legend-inspired hashtag? There are currently no Twitter search results for #KillerintheBackseat. To continue reading, click here. Join the Fray: our reader discussion forum What did you think of this article? POST A MESSAGE | READ MESSAGES Also In Slate Founding Fathers Fetish Assad's Barbaric Endgame Why Red Bull's Insane Record-Breaking Skydiving Stunt Will Help the Space Tourism Industry	Advertisement
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