How Much Revenue Can Twitter Eventually Generate?

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		Tech Entertainment Wall Street Markets Strategy Sports Lifestyle Politics Europe Video Latest Friday, October 7, 2011 How Much Revenue Can Twitter Eventually Generate? If you compare Twitter to other display ad based businesses, it appears the company will not be generating gobs of revenue in the future. Pascal Emmanuel Gobry at our own Business Insider Research took a look at the amount of revenue that comes from a unique visitor to display ad based business to get an idea about Twitter's potential. As you can see, it varies. He thinks logged out Twitter users would generate an amount similar to Demand Media, and logged in users would generate something just shy of what Facebook gets. Using those numbers, he puts the per user revenue number at $2. With 400 million users, that puts the Twitter opportunity at $800 million annually, right now. As Twitter grows, so should its revenue. But, somewhat surprisingly, Gobry notes that even if Twitter doubles in size to 800 million users -- a huge number -- its revenue would still come in at just $2 billion annually.  The bottom line for Twitter: If it wants to be a huge business, it's going to have to figure out a creative  model that does more than just display ads. Read the full analysis here → Read » Also On SAI Today: Why Turntable Has The Coolest Product This Year Dell Bails On Windows Phone -- For Now RIM Spends $100 Million On Irish Startup NewBay To Catch Up To Apple And iCloud Apple's iBookstore Is Looking Like A Rare Flop Advertisement CHART OF THE DAY: Steve Jobs Lived To See Apple Triumph Over Microsoft CHART OF THE DAY: The Size Of A Combined Yahoo-Microsoft CHART OF THE DAY: REMINDER: This Is How Important The iPhone Is To Apple Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.wyldside@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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