The Economics of the Big Game: Super Bowl ‘Bigger Than Christmas’ for Mitsubishi

Here's a great segment from Fox Business about the nexus of football and consumer electronics (probably why there are SOOOOOO many people roaming the big screen TVs at Best Buy this Super Bowl weekend. They report on why the Super Bowl ‘Bigger Than Christmas’ for Mitsubishi - watch:

Easy formula here: You see Jerry Jones' Big Screen - makes you want one for the game, too!

David Wyld, Professor of Management
Southeastern Louisiana University

Wyld About Business (http://wyld-business.blogspot.com/)

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