140 characters can do a lot to help shape - or wreck - your company's brand, image, and reputation. In this story from Fox Business, entitled "Big Businesses Fear Wrath of Twitter," Dennis Kneale breaks down the growing impact of the social networking site, including how it has been used both by Virgin America in promoting the airline, and in turn, how irate customers like Kevin Smith of "Clerks" fame have Twittered against the airline - and how they responded to these customer service fails. Watch below and comment here on the blog:
David Wyld, Professor of Management
Southeastern Louisiana University
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