Image via WikipediaThis is a lecture given by Jim McDowell, the CEO of Mini. It is entitled, "The Anti-Luxury Brand," and I think you will find he has some very interesting and provocative ideas on building a brand - and building a community as well. Watch below and comment here on the blog:
David
++++++++++++++++++++++++++++++++++++++++
++++++++++++++++++++++
No comments:
Post a Comment