For those of us along the Gulf Coast, Guy Harvey is a really well-known "brand" (art, clothing, stores,restaurants, and other related items). This is a very good - and brief - profile of the man and his company done by CNN's Colleen McEdwards - watch below:
So, what do you think of his use of "cause marketing"? Can you think of other companies that successfully employ this strategy? Could you make use of it for your own small business?
Post you thoughts here on the blog - look forward to the discussion.
David
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