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OK, I've been researching, advising, and covering the reverse auction marketplace for over a decade now - and this is one of the most innovative applications of online competitive bidding I've yet seen!
Read the story at the link below about how uShip (http://www.uship.com/), an Austin, Texas-based marketplace matching up shippers and transporters online, has applied this to perhaps the most unlikely cargo - horses! See:
uShip.com and Equine.com Team up to Facilitate Horse Buying and Transport
Very interesting application! And the uShip model shows how reverse auctions can be used effectively to match service providers and service buyers to achieve real-time matches between supply and demand - to the benefit of all!
Want to learn more about how to use reverse auctions as a strategic tool as part of your overall procurement strategy? Contact us today here at the Reverse Auction Research Center (http://reverseauctionresearch.blogspot.com/).
David C. Wyld, Director
The Reverse Auction Research Center: http://reverseauctionresearch.blogspot.com/
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