iPhone 4 Recall Is 'Inevitable,' 'Critical,' Say PR Experts

Image via Wikipedia

Apple is facing its first real quality crisis - it will be interesting to see how they respond. From a PR perspective and from a brand image standpoint, a recall and a fix would be the best solution. However, if the design flaw can't be fixed, then they are looking at a redesign and replacement of millions of phones. Will be interesting to watch....Steve, line 1!

Read the Article at HuffingtonPost

Watch this clip for a good background discussion on the issues involved:



What do you think - post your comments here on the blog and I'll post a follow-up

David http://wyld-business.blogspot.com/

Related articles by Zemanta

• iPhone 4 Inevitable Hardware Recall Coming, PR Experts Say (slashgear.com)
• Consumer Reports pans the iPhone 4, AAPL stock tanks, recall inevitable? (zdnet.com)
• Blogger's faith in human progress shaken by possibility of iPhone recall (hotair.com)
• When will Apple PR go into crisis mode over iPhone antenna issue? (zdnet.com)
• Apple Needs To Address Consumer Reports' Negative iPhone 4 Review (mediabistro.com)
• PR Experts: Apple Has to Recall iPhone 4 (macstories.net)
• iPhone recall rumors swirl (salon.com)
• PR Experts: iPhone 4 Hardware Recall Is "Inevitable" (Leander Kahney/Cult of Mac) (techmeme.com)

++++++++++++++++++++++