This is a great example of how to rejuvenate a brand! The producers are seeing that they have a known entity and are to be applauded for not just milking it till it dies a natural death. It appears that with the accessibility of the game and the known rules, it is indeed adaptable across many platforms and should be now successful for many years to come. Kudos to Drew Carey as well for his role in rejuvenating the brand. His quote in the article, comparing this to a fixing-up a home after a while (""I look at it as owning a house. Any homeowner can relate: You're never, ever done with your house. New rug, new bathroom tile, but it's still the same house. It's still the same game."") is right on the mark. All businesses, all brands, and all institutions should take note of "The Price Is Right" as a case study in reinvention and how to take advantage of new media.
Read the Article at HuffingtonPost
David http://wyl
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