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Friday, December 14, 2012

ScienceDaily: Top Technology News

ScienceDaily: Top Technology News


Team solves mystery associated with DNA repair

Posted: 13 Dec 2012 02:23 PM PST

Scientists have long sought to understand how a DNA repair protein, known as RecA in bacterial cells, helps broken DNA find a way to bridge the gap. In a new study, researchers report they have identified how the RecA protein does its job.

Light used to remotely trigger biochemical reactions

Posted: 13 Dec 2012 02:23 PM PST

Since Edison's first bulb, heat has been a mostly undesirable byproduct of light. Now researchers are turning light into heat at the point of need, on the nanoscale, to trigger biochemical reactions remotely on demand. The method makes use of materials derived from unique microbes -- thermophiles -- that thrive at high temperatures but shut down at room temperature.

Engineers roll up their sleeves -- and then do same with inductors

Posted: 13 Dec 2012 02:23 PM PST

On the road to smaller, high-performance electronics, researchers have smoothed one speed bump by shrinking a key, yet notoriously large element of integrated circuits. Three-dimensional rolled-up inductors have a footprint more than 100 times smaller without sacrificing performance. The research team used industry-standard two-dimensional processing to pattern metal lines on a very thin dielectric film before rolling, creating a spiral inductor.

Study reveals a remarkable symmetry in black hole jets

Posted: 13 Dec 2012 02:19 PM PST

Black holes range from modest objects formed when individual stars end their lives to behemoths billions of times more massive that rule the centers of galaxies. A new study using data from NASA's Swift satellite and Fermi Gamma-ray Space Telescope shows that high-speed jets launched from active black holes possess fundamental similarities regardless of mass, age or environment. The result provides a tantalizing hint that common physical processes are at work.

NASA probes prepare for mission-ending moon impact

Posted: 13 Dec 2012 11:30 AM PST

Twin lunar-orbiting NASA spacecraft that have allowed scientists to learn more about the internal structure and composition of the moon are being prepared for their controlled descent and impact on a mountain near the moon's north pole at about 2:28 p.m. PST (5:28 p.m. EST) Monday, Dec. 17.

Bubble study could improve industrial splash control

Posted: 13 Dec 2012 11:23 AM PST

For the first time, scientists witnessed the details of the full, ultrafast process of liquid droplets evolving into a bubble when they strike a surface. Their research determined that surface wetness affects the bubble's fate. This research could one day help eliminate bubbles formed during spray coating, metal casting and ink-jet printing. It also could impact studies on fuel efficiency and engine life by understanding the splashing caused by fuel hitting engine walls.

Lowering barriers to DNA-based nanomanufacturing

Posted: 13 Dec 2012 11:23 AM PST

Two major barriers to advancement of DNA nanotechnology beyond the research lab have been knocked down. This emerging technology employs DNA as a programmable building material for nanometer-scale structures. Many applications are envisioned, and researchers recently demonstrated synthetic membrane channels made from DNA. Until now, however, design processes were hobbled by a lack of feedback; assembly was slow and often of poor quality. Now researchers have removed these obstacles.

Building better structural materials

Posted: 13 Dec 2012 11:23 AM PST

When materials are stressed, they eventually change shape. Initially these changes are elastic, and reverse when the stress is relieved. When the material's strength is exceeded, the changes become permanent. This could result in the material breaking or shattering, but it could also re-shape the material, such as a hammer denting a piece of metal. Understanding this last group of changes is the focus of new research.

Video-game users: Who are sports gamers?

Posted: 13 Dec 2012 10:27 AM PST

From Gran Turismo to WWE Smackdown, sports-based video games represent a wide variety of pursuits. When it comes to the people who actually play those games, however, little is known. How do sports video game players fit their games into a larger sports-related context? How does their video game play inform their media usage and general sports fandom?

Novel process is low-cost route to ultrathin platinum films

Posted: 13 Dec 2012 10:25 AM PST

A research group has developed a relatively simple, fast and effective method of depositing uniform, ultrathin layers of platinum atoms on a surface. Platinum is a widely used industrial catalyst as well as a key component in microelectronics, so the discovery may have widespread application in the design and manufacture of platinum-based devices.

Student engineers cook up devices for better cooking

Posted: 13 Dec 2012 09:11 AM PST

Students in, of all things, a robotics class use engineering skills and advice from a chef to rig up devices to more accurately control cooking temperatures.

Head-mounted cameras could help robots understand social interactions

Posted: 13 Dec 2012 08:18 AM PST

What is everyone looking at? It's a common question in social settings because the answer identifies something of interest, or helps delineate social groupings. Those insights someday will be essential for robots designed to interact with humans, so researchers have developed a method for detecting where people's gazes intersect. The researchers tested the method using groups of people with head-mounted video cameras.

No more lying about your age: Scientists can now gauge skin’s true age with new laser technique

Posted: 13 Dec 2012 08:18 AM PST

While most of us can recognize the signs of lost youth when we peer into the mirror each morning, scientists do not have a standardized way to measure the extent of age damage in skin. Now a group of Taiwanese researchers has used a specialized microscope to peer harmlessly beneath the skin surface to measure natural age-related changes in the sizes of skin cells.

Venus transit and lunar mirror could help astronomers find worlds around other stars

Posted: 13 Dec 2012 08:17 AM PST

On June 6, 2012, Venus passed directly between Earth and the sun, in a so-called transit where the planet appears as a silhouette against the solar disk, something that will not happen again until Dec. 5, 2117. A team of Italian astronomers used the opportunity to perform an unusual and challenging experiment, looking at the sunlight reflected off the moon ('moonlight') to see how it changed during the transit. This technique could help scientists to find planets in orbit around other stars.

Mars rover Curiosity can be positioned with eclipses

Posted: 13 Dec 2012 08:17 AM PST

Observations from NASA's Mars rover Curiosity when Mars' moon Phobos crosses in front of the sun, like in September, help us to understand exactly where the rover is on the red planet. Researchers in Spain have developed a method for achieving precisely this.

Biopolymer: Designer interfaces between biological and artificial systems

Posted: 13 Dec 2012 07:32 AM PST

New developments in synthesis techniques have liberated the polymer MPC's potential for a huge range of medical and biological applications.

Foam's future seen in space and industry

Posted: 13 Dec 2012 07:00 AM PST

Materials designed with specialized thermal properties have been integral components of NASA's space shuttles and other launch vehicles for many years. Now, two thermal insulation systems developed by scientists at NASA's Kennedy Space Center in Florida may have application for future exploration programs, as well as the commercial world.

Thin-skinned catalyst for chemical reactions: Yolk-shell nanocrystal structure offers greater selectivity for heterogeneous catalysis

Posted: 13 Dec 2012 05:52 AM PST

A team of researchers reports developing a nanocrystal structure capable of controlling catalysis with the pores of a skin-like membrane that can accept or reject molecules based on their size or chemical properties.

12 matter particles suffice in nature: Limited number of fermions in standard model, physicists say

Posted: 13 Dec 2012 05:51 AM PST

How many matter particles exist in nature? Particle physicists have been dealing with this question for a long time. The 12 matter particles contained in the standard model of particle physics? Or are there further particles with too high a mass to be produced by the experiments performed so far? These questions are now answered by a team of researchers in a new paper.

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How Your Brain Corrupts Your Shopping Choices

December 13th, 2012Top Story

How Your Brain Corrupts Your Shopping Choices

By Thorin Klosowski

How Your Brain Corrupts Your Shopping ChoicesEver come home from a day of shopping and wondered why on earth you purchased certain items? As it turns out, our brains corrupt our shopping choices to the point that we barely know what we're doing. Here's what's happening and what you can do about it.

We've talked about the stupid things you do when shopping before, but those are just part of the problem. The other big issue? You have cognitive biases that sabotage your decisions, cause you to waste money, and buy things you ay not even really want. Let's dig into a few of the worst ways your brain corrupts your choices when when you're shopping.

Confirmation Bias Causes You to Waste Money on Things You Don't Need

How Your Brain Corrupts Your Shopping ChoicesConfirmation bias is one of the worst biases we have. You believe your opinion is based on years of objective analysis, right? In reality, your opinion is nothing more than the a collection of information you choose to pay attention to. Confirmation bias is when you only believe information that conforms to your prior belief and you discount everything else. It's the reason hard-lined Republicans watch Fox News and hard-lined Democrats watch MSNBC. Confirmation bias colors your decisions in everything ranging from politics to science, but it's just as impactful on your shopping choices. As financial blog The Simple Dollar points out, confirmation bias is used by advertisers all the time to affect your decisions:

Let's say you've seen repeated advertisements and product placements that convince you that a particular product is really cool. You go into a store, see it on a well-designed display, and find yourself really wanting this item you don't need. You sigh, decide that you can probably afford it, and head to the checkout aisle.

It's not just gadgets that trick your confirmation bias, it's pretty much everything. Take the common cold as an example. As we've talked about before, most "alternative" treatments for a cold, like Vitimin C and zinc, aren't as well proven as basic home remedies. People still believe they work so strongly because they've been told as much for most of their lives. You end up wasting money on something with no proven benefit because you're unwilling to believe evidence to the contrary.

With shopping especially, confirmation bias also causes you to narrow your research to positive results that conform to your previous opinion. The main way to counter this is to keep an open mind, research through a variety of sources, and if the data tells you you're wrong, accept it and find another product.

The Decoy Effect Confuses You Into Thinking You're Getting a Deal

How Your Brain Corrupts Your Shopping ChoicesThe decoy effect is one of the toughest biases to see because it's essentially a marketing trick. Basically, it's when we change our preference for a product when an expensive product is right next to it. In his book Predictably Irrational: The Hidden Forces That Shape Our Decisions, author Dan Ariely shares this example:

When Williams-Sonoma first introduced a home "bread bakery" machine (for $275), most consumers were not interested...Flustered by the poor sales, the manufacturer of the bread machine brought in a marketing research firm, which suggested a fix: introduce an additional model of the bread maker, one that was not only larger but priced 50 percent higher than the initial machine...Sales began to rise, though it was not the large bread maker that was being sold...people didn't have to make their decision in a vacuum. They could say: "Well, I don't know much about bread makers, but I do know that if I were to buy one, I'd rather have the smaller one for less money."

Here's another way to put it using this years supposed hottest gift: the tablet. You might have no interest in a tablet at all, but when you have the iPad priced at $499 and the smaller Kindle Fire at $159 right next to each other, you're going to buy the cheaper, smaller one. You might even say to yourself, "Well, I don't know much about tablets, but I do know that if I were to buy one, I'd rather have the smaller one for less money."

In most cases, a little bit of research on a product can counteract the decoy effect. It's also important to ask yourself if you're purchasing something you actually want, or if you're just buying it because you think you should. Photo by Intel Free Press.

Hyperbolic Discounting Makes You Buy Items Right Now Because You Can't Wait

How Your Brain Corrupts Your Shopping ChoicesHyperbolic Discounting is a biases that we've probably all fallen for, knowing full well we were falling for it. Essentially, hyperbolic discounting is when you prefer an option that arrives sooner rather than later.

So, lets say you're standing in a store and you see that a piece of software you want is 25% off. You know for a fact you can order it from Amazon for 50% off, but you don't want to wait. You want the software right now, so you buy it from the store at the higher price instead of Amazon.

Fortunately, this is one of the biases you can really fight against. If you start comparing prices before you're actually in a store (although these mobile apps can help you in the store as well), you have a better chance of putting everything on the same delivery timeline. Two day shipping from Amazon to save 50% sounds pretty good when you're sitting at your computer and thinking about the commute to the store. If you know the variation on prices beforehand, you're more likely to not worry about getting it immediately. Photo by Roger Price.

Restraint Bias Makes You Believe You Actually Have Control Over Impulse Purchases

How Your Brain Corrupts Your Shopping ChoicesRestraint bias is when you overestimate your ability to control impulsive behavior. You believe you can control your impulses all the time when in fact you're pretty horrible at it. On its own restraint bias is just an annoying quirk of your brain, but when it's coupled with shopping (or any addiction) it means you're more likely to buy things on a whim than you think you are.

As science writer Ed Yong points out, the more control you think have over your impulses, the more likely it is you'll lose control.

So, let's say you walk into an Apple store, because you want to "just check out" a new iPad. You believe that you have the restraint to not actually buy one, but when you get there and start playing with it you convince yourself to buy it on an impulse. You tell yourself you'll do it "just this once." Later that day, you head to the grocery store and in the checkout lane you start flipping through People Magazine. You decide to buy it "just this once" because you never succumb to your impulses. And so on, and so on.

The easiest way to fight against restraint bias is to simply not put yourself in situations where you're challenging your self-control. While you can boost your self-control with practice, it's best to not believe you're in control in the first place and stay away from those situations. Photo by Gord Webster.

Anchoring Makes You Believe the Worth of All Items Based on the First

How Your Brain Corrupts Your Shopping ChoicesAnchoring is a bias where you rely on the first piece of information you see to set the standard for all the information that follows. For example, if you see that Apple sells their iPad for $499 then you believe that's a fair price for all tablets. In fact, we usually have no idea what a product is worth, and the first company that throws out a number sets the standard for everything else.

Unfortunately, that's not all. That anchor works across different products as well. The Atlantic shares one story about how a store can adjust your anchor:

You walk into a high-end store, let's say it's Hermès, and you see a $7,000 bag. "Haha, that's so stupid!" you tell your friend. "Seven grand for a bag!" Then you spot an awesome watch for $367. Compared to a Timex, that's wildly over-expensive. But compared to the $7,000 price tag you just put to memory, it's a steal. In this way, stores can massage or "anchor" your expectations for spending.

Anchoring works in pretty much any type of shopping experience, from the housing market to groceries stores where everything is always "discounted" from an manufacturer's suggested price. The worst part? Anchoring is really hard to avoid even when you know you're doing it. Like most of these biases, the best thing you can do is acknowledge it exists and challenge your thought process as often as possible. Photo by Jason Meredith.

Choice-Supportive Bias Causes You to Make Stupid Decisions Based on Nostalgia

How Your Brain Corrupts Your Shopping ChoicesChoice-supportive bias is when you only remember the positive attributes of a choice you made in the past. It's part of the explanation behind brand loyalty, and whether you realize it or not, it colors every future decision you make in a bad way.

So, let's say you've worn Converse since childhood, and you continue to purchase them despite the fact they don't seem to last as long as they used to. Your nostalgia for that original purchase, combined with how your memory is blinded by choice-supportive bias causes you to keep buying those same shoes even though you're consistently disappointed with them because you only remember the positive qualities.

The only real way to fight this is to get yourself out of the rut of purchasing the same products, try out different brands, and research other options. Photo by Jacob Bøtter.


The most interesting thing about our biases is the fact they all work together to sabotage our basic thinking and decision-making skills. The worst part is that collectively, we all believe we don't have these biases to begin with. In this case, it's best to simply recognize you have these biases, and keep them in mind when you're out shopping.

Title images by CLIPAREA (Shutterstock) and Mushakesa (Shutterstock).

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