ScienceDaily: Strange Science News |
- Physical contact plus ethical marketing equals increased consumer preference
- Smartphone 'microscope' can detect a single virus, nanoparticles
- Carbonation alters the mind's perception of sweetness
- Video games improve your motion perception, but only when walking backwards
- Does entering the lottery affect consumers' self-control?
| Physical contact plus ethical marketing equals increased consumer preference Posted: 17 Sep 2013 10:23 AM PDT Can world-saving claims like "not tested on animals" and "phosphate free," help sell bottles of shampoo and bars of soap? A new study proves such statements can make consumers more likely to buy, especially when one's sense of touch is appealed to alongside one's sense of social justice.  |
| Smartphone 'microscope' can detect a single virus, nanoparticles Posted: 17 Sep 2013 06:39 AM PDT Your smartphone now can see what the naked eye cannot: A single virus and bits of material less than one-thousandth of the width of a human hair. An engineer has created a portable smartphone attachment to enable sophisticated field testing of fluid and solid samples for detection of viruses and bacteria without need for bulky and expensive microscopes and lab equipment. The device weighs less than half a pound.  |
| Carbonation alters the mind's perception of sweetness Posted: 17 Sep 2013 06:39 AM PDT Carbonation, an essential component of popular soft drinks, alters the brain's perception of sweetness and makes it difficult for the brain to determine the difference between sugar and artificial sweeteners.  |
| Video games improve your motion perception, but only when walking backwards Posted: 17 Sep 2013 06:01 AM PDT Psychologists examined whether action video game players had superior motion perception. They discovered that playing first-person action games can enhance your perception of movement – but only when you're walking backwards.  |
| Does entering the lottery affect consumers' self-control? Posted: 10 Sep 2013 07:48 AM PDT A simple action like buying a lottery ticket can trigger materialistic thoughts, which cause consumers to lose self-control, according to a new study.  |
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