How to choose the right customers for marketing campaigns

Solving the Seven Most Common Power Problems | How to Avoid the Top Three Cost-Cutting Mistakes

Having trouble viewing this email? View in a browser window In this issue: How to Choose the Right Customers for Marketing Campaigns Solving the Seven Most Common Power Problems How to Avoid the Top Three Cost-Cutting Mistakes Four Key Forces for Today's Enterprise Content Management A Simple Way to Get Cloud-Connected What You Must Know to Avoid Defrag Myths How to Choose the Right Customers for Marketing Campaigns Today's marketing landscape is far more complex than in the past. Customers expect personalized communications when and where they want it. Poorly-targeted marketing campaigns, in which an organization has not properly identified a prospect or customer, wastes valuable time, money and resources. But a highly-targeted marketing campaign, which goes against the conventional direct-marketing approach, quickly increases a company's ROI and profitability. IBM SPSS predictive analytics optimizes your campaign by making the customer -- not the campaign -- the focus. Rather than choosing the best customers for each campaign, IBM SPSS predictive analytics throws the old marketing business model up in the air and chooses the best campaign for each customer, increasing ROI and putting analytics to work for your organization.   Solving the Seven Most Common Power Problems A recent U.S. power study shows that industrial and digital business firms are losing more than $45 billion per year due to power interruptions. Couple that with increased use of electronics in the home and business, and consumers are making more demands on the quality of the power they receive. The fact is that intelligent technology demands intelligent power that is free from interruption or disturbance. The IEEE has listed the seven most common power disturbances to include transients, interruptions, sag/undervoltage, swell/overvoltage, waveform distortion, voltage fluctuations and frequency variations. Not all power disturbances are created equal so it's critical that organizations understand which power infractions will affect modern equipment.   How to Avoid the Top Three Cost-Cutting Mistakes With budgets under scrutiny at every company, CIOs are feeling the pressure to cut costs. While some cost-cutting tactics work well, others do not and can cause more harm than good to an organization. The answer for many CIOs and their companies is to adopt Lean thinking and Agile software development practices in order to run their IT departments as an Agile portfolio. Three of the most important cost-cutting mistakes are covered here including adopting an offshore model or a "service bureau" model. Agile practices reflect modern best practices from manufacturing and management and help CIOs and their IT teams to align customers around measurable progress.   Four Key Forces for Today's Enterprise Content Management Approximately 55 percent of large and medium-sized enterprises have embraced an Enterprise Content Management (ECM) as a core competency. According to InfoTrends' research, of those, 65% of large companies and 80% of medium-sized organizations are looking to a single ECM platform provider to fulfill their ECM strategy. InfoTrends' research clearly indicates most organizations are responding to the rising pressure of content related challenges by implementing an enterprise content management strategy, including finding cost-effective ways to create, manage, secure, and dispose of enterprise content as well as effectively and fully integrate that content into business processes across the organization. There are four key forces that are driving organizations to adopt a strategic, enterprise-level approach to planning and deploying content systems, each of which must be completely understood.   A Simple Way to Get Cloud-Connected A cloud-connected future is being driven by the need for organizations of all sizes to most effectively manage and safeguard data in a distributed environment. The flexibility of a cloud-connected approach also lets you determine the ideal mixture of capital and operational expenditures. Is your organization's infrastructure ready to move beyond legacy technologies? Then now may be the time to consider the dramatic benefits provided by a new generation of secure, efficient, and affordable cloud-connected data protection solutions. While not every vendor's cloud implementation is uniformly terrific, today's state-of-the-art technology enables the cloud to handily meet the demands of most organizations.   What You Must Know to Avoid Defrag Myths Fragmentation accounts for billions of dollars in lost revenue and production and is one of the leading causes of a wide range of common computer problems, system failures, and early hard disk replacements. Estimates are that there are over 700 million PCs actively in use in the world today, and each has fragmentation issues to one degree or another, because fragmentation is an unavoidable byproduct of all Windows operating systems. Know the six most common myths surrounding defragmentation and avoid falling into the defrag trap that are basically misunderstood by many users. To avoid any problems with your newsletter delivery, please add newsletters@response.webbuyersguide.com to your addressbook. 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