There is a colossal battle looming at your local movie theater – and tens of thousands around the world. No, it’s not for overpriced seats or candy. Rather, it’s between two huge movies - Transformers 3 and Real Steel – that will shape how good a year 2011 will be for the global movie business.
OK, here is the big news that all you fans – and you know who you are – of movies where giant metal machines/monsters battle one another have been waiting for! We have had the official trailers released for next summer/fall’s big mano y mano battle between the two Goliath movies of colliding, smashing, crunching machines. Yes, it’s time to start placing your movie bets on the colossal battle that will take place at the box office between Transformers 3 and the new mechanistic contender, Real Steel.
You can view both trailers below:
- Preview for Transformers 3: Dark of the Moon, which will be released first on July 1, 2011 (Shia LeBeouf returns as Sam Witwicky, with the “dream team” of Michael Bay and Steven Spielberg leading the way):
- Preview for Real Steel, starring Hugh Jackman, which will be released October 2011 (with the Disney marketing empire backing it):
My best marketing analysis is this - as T.O. (Terrell Owens) would say, “Get Your Popcorn Ready!” – these movies will make a ton of money and extract an even bigger toll on your parental wallet with all the toys, the lunchboxes, the video games, etc. Bank on it – 2011 will be the year of the fighting machines for the movie industry worldwide!
Biography
David C. Wyld (dwyld.kwu@gmail.com) is the Robert Maurin Professor of Management at Southeastern Louisiana University in Hammond, Louisiana. He is a management consultant, researcher/writer, and executive educator. His blog, Wyld About Business, can be viewed at http://wyld-business.blogspot.com/. He also serves as the Director of the Reverse Auction Research Center (http://reverseauctionresearch.blogspot.com/), a hub of research and news in the expanding world of competitive bidding. Dr. Wyld also maintains compilations of works he has helped his students to turn into editorially-reviewed publications at the following sites:
Originally published on Cinemaroll:
Real Science Fiction: What The Year of Metallic Machines Fighting at The Box Office Will Mean for The Movie Industry in 2011
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