Image via WikipediaTransFS has grown out of a college class project to become a reverse auction marketplace for merchants and credit card processors to meet to lower credit card fees through increased competition. We've covered this innovative firm out of Chicago twice previously here at the Reverse Auction Research Center (http://reverseauctionresearch.blogspot.com/).
- “Reverse Auctions for Credit-card Processing Fees, Part II: Now the Wall Street Journal is Spotlighting an Innovative Firm We Spotlighted 3 Months Earlier!”
- (http://reverseauctionresearch.blogspot.com/2010/08/reverse-auctions-for-credit-card.html)
- “Reverse Auctions for Credit-card Processing Fees: Saving Money for Small Businesses...and Their Customers” (http://reverseauctionresearch.blogspot.com/2010/05/reverse-auctions-for-credit-card.html)
Now, the company has announced that it is changing its name to something more edgy and more direct - "FeeFighters" (http://feefighters.com/). You can read the announcement here:
http://www.marketwire.com/press-release/FeeFighters-New-Name-for-Credit-Card-Processing-Marketplace-Formerly-TransFS-1321756.htm
Good luck to them - and like the ninja - nice touch!
David
From the Reverse Auction Research Center: http://reverseauctionresearch.blogspot.com/
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