This is a very insightful article from noted business writer Margaret Heffernan. A Cambridge-educated CEO, Heffernan is a much-published author, with several books and articles appearing everywhere from Fast Company, Real Business, and MORE. Click below to read her latest article from BNet Insight:
Her perspective lends great credence to the emphasis on shaving costs everywhere - especially in your procurement and supply chain operations - as consumers and business buyers alike are focused on price and value (a trend only compounded by the Great Recession). Her diaper analogy is a fascinating one!
What do you think? Let us know here at the Reverse Auction Research Center (http://reverseauctionresearch.blogspot.com/):
David
From the Reverse Auction Research Center: http://reverseauctionresearch.blogspot.com/
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