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I'm all for guerilla (not gorilla) marketing, tie-ins, and cross-promotions, but this is a "bridge too far." Wonder how many he has sold - and what was he thinking when he thought this was a good idea for a tie-in to the World Cup? How soon will PETA and militant vegans be picketing his restaurant?
The bottom-line question - would you try one - why or why not? Personally, I see a "Man vs. Food" special on this!
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