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Thursday, March 31, 2011

A Summary and Review of Tested Advertising Methods by John Caples for Thinking Executives ? and Those Who Want to be One | Bookstove






This summary and review of the book, Tested Advertising Methods, was prepared by Brittni Lagarde while a Business Administration student in the College of Business at Southeastern Louisiana University.








Read more:

A Summary and Review of Tested Advertising Methods by John Caples for Thinking Executives – and Those Who Want to be One | Bookstove





David Wyld, Professor of Management
Southeastern Louisiana University

Wyld About Business (http://wyld-business.blogspot.com/) and













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