Now, as head of the Reverse Auction Research Center (http://reverseauctionresearch.blogspot.com/), I've been picking-up the fact that there is a whole a lot of confusion out there as to what is - and is not - a "reverse auction." Philip Elmer-DeWitt, writing for Fortune, attacked the matter head-on in his article, "Beware the $31.47 iPad," which you can read below:
Beware the $31.47 iPad - Apple 2.0 - Fortune Tech
DeWitt echoes what I've been seeing out there on the Interweb - that there are many firms out there - like Dubli (and yes, mentioning them here will drive up my traffic and comment counts!) and other "auction" sites (call them "penny auctions" or "pay-per-bid" sites) that are not reverse auctions at all. I'll withhold my judgment on their legitimacy, but suffice it to say, as DeWitt put it: "If it looks too good to be true, that's because it is!"
