ScienceDaily: Strange Science News

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• Location matters when it comes to deal-making, says new study
• Logo color affects consumer emotion toward brands, study finds
• How coughs and sneezes float much farther than you think
• Hybrid technology could make Star Trek-style medical tricorder a reality
• Humans and Neandertals interbred, new method confirms
• Antimicrobial from soaps promotes bacteria buildup in human noses
• From athletes to couch potatoes: Humans through 6,000 years of farming
• New 'tweetment': Twitter users describe real-time migraine agony
• Fighting cancer with lasers, nanoballoons that pop

Location matters when it comes to deal-making, says new study Posted: 08 Apr 2014 12:44 PM PDT Even six-year-olds know who you sit beside matters, whether you're in first grade or at a high-powered dinner. But now a new study, using the US Senate Chamber as its laboratory, provides documented evidence of that phenomenon. It shows that where a person is located influences who they interact with and who they will turn to in order to build support for their own agenda.

Logo color affects consumer emotion toward brands, study finds Posted: 08 Apr 2014 08:22 AM PDT The specific colors used in a company's logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers, research shows. The study revealed that blue logos invoked feelings of confidence, success and reliability; green logos invoked perceptions of environmental friendliness, toughness, durability, masculinity and sustainability; purple logos invoked femininity, glamor and charm; pink logos gave the perception of youth, imagination and fashionable; yellow logos invoked perceptions of fun and modernity; and red logos brought feelings of expertise and self-assurance.

How coughs and sneezes float much farther than you think Posted: 08 Apr 2014 08:21 AM PDT The next time you feel a sneeze coming on, raise your elbow to cover up that multiphase turbulent buoyant cloud you're about to expel. It turns out that smaller droplets that emerge in a cough or sneeze may travel five to 200 times further than they would if those droplets simply moved as groups of unconnected particles -- which is what previous estimates had assumed.

Hybrid technology could make Star Trek-style medical tricorder a reality Posted: 08 Apr 2014 08:14 AM PDT Scientists are aiming to develop a handheld testing device to provide same day diagnosis from a patient's bedside. In the fictional Star-Trek universe, the tricorder was used to remotely scan patients for a diagnosis. The new device could replace the current conventional diagnostic method, which is lengthy and is limited to single point measurements, due to the prohibitive costs and sample volumes required, preventing continuous monitoring of disease progression.

Humans and Neandertals interbred, new method confirms Posted: 08 Apr 2014 08:12 AM PDT Technical objections to the idea that Neandertals interbred with the ancestors of Eurasians have been overcome, thanks to a new genome analysis method. The technique can more confidently detect the genetic signatures of interbreeding than previous approaches and will be useful for evolutionary studies of other ancient or rare DNA samples.

Antimicrobial from soaps promotes bacteria buildup in human noses Posted: 08 Apr 2014 04:49 AM PDT An antimicrobial agent found in common household soaps, shampoos and toothpastes may be finding its way inside human noses where it promotes the colonization of Staphylococcus aureus bacteria and could predispose some people to infection.

From athletes to couch potatoes: Humans through 6,000 years of farming Posted: 07 Apr 2014 06:49 PM PDT Research into the strength and shape of lower limb bones shows that, in the first 6,000 years of farming, our ancestors in Central Europe became less active as their tasks diversified and technology improved. Anthropologists show that this drop in mobility was particularly marked in men.

New 'tweetment': Twitter users describe real-time migraine agony Posted: 03 Apr 2014 10:19 AM PDT Someone's drilling an icicle into your temple, you're throwing up, and light and sound are unbearable. Yes, it's another migraine attack. But now in 140 characters on Twitter, you can share your agony with other sufferers. It indicates a trend toward the cathartic sharing of physical pain, as well as emotional pain on social media.

Fighting cancer with lasers, nanoballoons that pop Posted: 03 Apr 2014 05:44 AM PDT Researchers are developing a better delivery method for cancer drugs by encapsulating the drugs in nanoballoons -- which are tiny modified liposomes that, upon being struck by a red laser, pop open and deliver concentrated doses of medicine. The innovation could improve cancer treatment, reduce its side effects and boost research about the disease, which annually kills millions of people worldwide.

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