Arts: Is This the First Teaser for a Trailer for a Trailer?

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Brow Beat Is This the First Teaser for a Trailer for a Trailer? By Forrest Wickman Posted Monday, Mar 25, 2013, at 07:44 PM ET Last March we noted a new development in the ever more Borgesian business of movie marketing: the trailer for a trailer. That's right, 20th Century Fox released a 23-second clip telling you to "prepare to experience … the new trailer …" for one of last year's most over-marketed films. Today, movie marketing entered a new phase in its apparently Zeno-inspired marketing plan: The teaser for a trailer for a trailer. It's true: You can now watch a six-second preview for a trailer for a trailer. Will these six incomprehensible seconds make you excited for the trailer for the trailer for The Wolverine—a sequel to a widely panned spinoff of an adaptation of a comic book series? And could trailers for trailers for trailers for trailers be next? At this point, I wouldn't put anything past Hollywood. Previously Is This the First Trailer for a Trailer? Hollywood Advertising Enters Its Rococo Phase To continue reading, click here. Join the Fray: our reader discussion forum What did you think of this article? POST A MESSAGE | READ MESSAGES Also In Slate Goodbye, Tony Lewis Tie the Knot Six Ways to Avoid the Classic "Broken Bottle Scam"	Advertisement
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