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Tuesday, June 12, 2012

Technology Report: Facebook consultant argues that website's ads work

Reuters » Technology Report
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06/12/2012
Reuters Election 2012 Daily round-up of the day's top news from the campaign trail, the White House and all the politics in between
Facebook consultant argues that website's ads work
SAN FRANCISCO (Reuters) - Marketing on Facebook influences consumer behavior and leads to increased purchases for the brands that leverage the social-networking site, consulting company comScore said in a report released Tuesday.
Apple's car navigation plans hit Harman shares
(Reuters) - Shares of Harman International Industries Inc fell as much as 10 percent on Tuesday after Apple Inc outlined plans to offer voice activated real-time traffic updates and turn-by-turn navigation in cars.
A123 says new battery technology to make EVs cheaper
(Reuters) - A123 Systems Inc said it has developed a new technology that allows lithium ion batteries to function in extreme temperatures, eliminating the need for separate heating and cooling systems and potentially making electric vehicles (EVs) cheaper.
Symantec CEO warns of shortage of security pros
(Reuters) - Leading anti-virus software maker Symantec Corp warned of a shortage of experienced security experts in the United States, making it difficult for companies to recruit qualified staff to protect their networks.
Verizon hikes data fees in pricing revamp
NEW YORK (Reuters) - Verizon Wireless is undertaking a massive overhaul of its prices by raising fees for data services like mobile web surfing while giving everybody unlimited calls and texts, as it aims to increase data revenue and protect its older business lines.
Zynga shares dive, Nasdaq halts short sales
SEATTLE (Reuters) - Nasdaq halted short-sales of Zynga Inc on Tuesday as shares of the social gaming company plummeted 11.8 percent on increased concerns that the craze for games on Facebook has already passed its peak.
Aging Microsoft lures young tech idealists
SEATTLE (Reuters) - The young interns, some of the nation's best and brightest in technology, business and design, had plenty of enthusiastic words to describe their summer employer.
NetApp sticks to pessimistic view of economy
LONDON (Reuters) - Data storage company NetApp Inc said the economic view in Europe was increasingly uncertain, justifying the pessimistic outlook it gave at the time of its last quarterly results.
Oracle employee named in Singapore sex-for-favors case
SINGAPORE (Reuters) - A female employee of computer giant Oracle's Singapore unit was on Tuesday named in a sex-for-favors corruption case involving the former head of the city-state's anti-narcotics agency.
Sainsbury enters e-book market with Anobii buy
LONDON (Reuters) - Britain's third largest supermarket group J Sainsbury has entered the e-book and social network market with the purchase of HMV Group's shareholding in Anobii for a nominal 1 pound ($1.55).
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