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Friday, May 18, 2012

ScienceDaily: Living Well News

ScienceDaily: Living Well News


Parents are happier people: Parents experience greater happiness and meaning in life than nonparents, psychologists find

Posted: 17 May 2012 08:54 AM PDT

Contrary to recent scholarship and popular belief, parents experience greater levels of happiness and meaning in life than people without children, according to researchers. Parents also are happier during the day when they are caring for their children than during their other daily activities, the researchers found in a series of studies conducted in the United States and Canada.

Why do consumers dislike corporate brands that get too familiar?

Posted: 16 May 2012 12:25 PM PDT

Although it is tempting to use the word "we" to make consumers feel like part of the family, people react negatively when brands overstep their boundaries, according to a new study.

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