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Thursday, June 24, 2010

Clash of the Titans: Viacom Loses To YouTube In Landmark Copyright Case

Unites States Supreme Court.Image via Wikipedia

Hey, if you need a current event for your business class coming-up, let me suggest this big technology-business news story!

This ruling is a victory for all us "littles" - and yes, for Google, too! All media companies will have to wake-up and face the fact that "free" wins (see Chris Andersen's many articles/book on that very subject). Shared content can be used to drive traffic where you want, when you want, and - most importantly - to have eyeballs on adds (and with unbelievable traffic metrics for analysis and even better targeting of one's message/content).

If this does stand on appeal - sure the Viacom legal team (likely the size of the University of Texas home football squad!) will take this to the Supreme Court for a definitive ruling.


For a bit of background on how intense this case has been, watch the clip below:







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