Uh-oh! Panic at their corporate headquarters I'm sure. Talk about bad luck for a company - 50 states to borrow a name from (admittedly, it probably sounds the best - Oklahoma Iced Tea? - No offense, but they picked the best match for the brand). That is, until now. When people are calling for a boycott of the state (and some really bad PR coming down), you've got to go into MAJOR damage control mode as a company, even though you have absolutely no connection to the originating events of the boycott. No time to lose to get the message out - in the media, in your advertising, and even on your bottle labels that Arizona Iced Tea is made by a New York company with a great entrepreneurial story.
Here's a great overview of the boycott calls and their impact:
And here's a story from the Rachel Maddow Show touching on Arizona-titled products and such:
David http://wyl
Read the Article at HuffingtonPost
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