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Sunday, March 21, 2010

What is a "Nudge?"


How do you get your employees, your kids, your spouse, etc. do what you want? Call your coworkers (or your husband or significant other) over to watch this video posted at the link below. It is from Richard Thaler, an economist from the University of Chicago:


Interesting ideas for sure – certain to liven–up your Facebook or “real world” discussions with your friends. Not 'man-bashing,' but rather, how to better motivate and goal-orient behavior at home and in companies? Do you think his idea of 'nudges' is valid? How might you apply 'nudges' in your own job or at home (think kids, partners. etc.). When should you 'nudge,' and when should you 'shove?' If you have any ideas that you would like to share with the world on this, please email me at dwyld.kwu@gmail.com and I’ll collect them for a follow-up posting.

David



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