ScienceDaily: Living Well News

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Link between maternal age, emergency delivery shown Posted: 08 Aug 2014 01:34 PM PDT An increased risk of emergency operative delivery is linked with increasing maternal age, suggests a new study. The study used a sample of 169,583 low risk, first-time mothers in Norway, to examine the association between maternal age and emergency operative delivery, which include emergency caesarean section and operative vaginal delivery (forceps or ventouse).

Celebrity promotion of charities 'is largely ineffective' says research Posted: 08 Aug 2014 08:08 AM PDT Celebrity promotion of charities is ineffective at raising awareness, but can make the stars more popular with the public, new research says. "Regardless of what celebrities may want in terms of publicity -- and the interviews suggest that many would seek to maximize the attention given to their cause, and not to them -- it is clear that the celebrity can often do better out of this attention than their causes," researchers report.

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