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Monday, May 13, 2013

Arts: The ?Hot Cheetos & Takis? Kids Are Back

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Brow Beat
The "Hot Cheetos & Takis" Kids Are Back
By Forrest Wickman
Posted Monday, May 13, 2013, at 06:30 PM ET

Last August, snack-sized rappers Y.N.Rich Kids found Internet fame with "Hot Cheetos & Takis," racking up millions of YouTube views and causing millions of adults to Google "What are Takis?" The song, which featured seven rappers trading verses in tribute to their favorite munchables, was written as part of Minneapolis after-school program Beats and Rhymes, but its fame spread far beyond the Twin Cities school system, even meriting a review in Rolling Stone—it earned 4 stars (out of 5).

That song came out too late to be a bona fide song of the summer, but the kids' new songs arrive just in time. The standout is tribute song "My Bike," an ode to a subject as universal as any spicy, salty, junk food. And again, they're also paying tribute to their idols: Whereas before they were turning Kanye and Young Chris into "snacks on snacks on snacks," here refrains of "swerve" (from songs like "Mercy") and "pop that" (from, most famously, French Montana) are just references to cycling and wheelies. Later, they turn from jacking hip-hop hits to riffing on the "The Wheels on the Bus."

But as always the biggest joy comes from the rappers' distinct personas, from the Jay-Z-esque Dame Jones, who reprises his not-just-a-businessman-but-a-business-man leadership style, to "polarizing" rapper Ben10, who once again goes in hard, yelling every word without enunciating a single one. At the beginning of the video, the kids toss away their Hot Cheetos and Takis, in a nod to the ...

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