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Thursday, August 4, 2011

Sports Nut: Plenty of Good Seats Still Available

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sports nut
Plenty of Good Seats Still Available
The collapse of the sports ticket bubble.
By Neil deMause
Posted Thursday, Aug. 4, 2011, at 10:06 AM ET

Illustration by Robert Neubecker. Click image to expand.A few months ago, it seemed like Major League Baseball was in the throes of a ticket apocalypse. Through the first two weeks of the season, six teams had set all-time single-game lows at their current homes. The surprising Cleveland Indians led the American League Central in the standings, but remained in the cellar at the turnstiles. The New York Yankees, whose ultrapricey new stadium has been beset by empty seats since it opened in 2009, hosted record-low crowds for four games in a row. It was as if fans, having quietly absorbed more than a decade of price hikes and the advent of $9 beers, had spontaneously decided to go on strike.

Ticket sales have improved since--overall attendance is now roughly flat year over year. Even so, there's a good chance this will mark the fourth straight year that Major League Baseball has seen ticket sales slide after a record year in 2007. You can't blame it on steroids, either. NFL, NBA, and NHL attendance have likewise dipped over the last three years.

To continue reading, click here.

Neil deMause is co-author of the book Field of Schemes and runs the stadium-news site fieldofschemes.com.

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