Grabaseat: Air New Zealand Introduces Reverse Auctions for Airline Seats

Air New Zealand has taken reverse auctions to the skies with the greatly-named Grabaseat -see:

Grabaseat asks how low you can go? | Scoop News

David Wyld, Professor of Management at Southeastern Louisiana University and Director of the Reverse Auction Research Center (http://www.reverseauctionresearch.com/)

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