ScienceDaily: Living Well News |
- For a winning ad at Super Bowl: Less shock and more sophisticated storyline
- Working moms: Looking for more than a paycheck
- Expensive egos: Narcissism has a higher health cost for men
- General link between worker happiness and productivity challenged
| For a winning ad at Super Bowl: Less shock and more sophisticated storyline Posted: 31 Jan 2012 06:24 AM PST Research shows a storyline that really makes the viewer pay attention may score the highest. Marketing narratives are more likely to trigger a positive response when following the storyline requires some mental work. |
| Working moms: Looking for more than a paycheck Posted: 24 Jan 2012 06:31 AM PST Working mothers may be busy, but they like it that way. A recent study of employed moms finds that most would work even if they didn't have to, but they're also looking for new ways to negotiate the demands of mothering and the pressures to be an "ideal" employee. |
| Expensive egos: Narcissism has a higher health cost for men Posted: 23 Jan 2012 02:56 PM PST The personality trait narcissism may have an especially negative effect on the health of men, according to a recent study. |
| General link between worker happiness and productivity challenged Posted: 23 Jan 2012 09:42 AM PST Increasing the involvement of workers through job design does affect employees' satisfaction and in turn organizational performance. But increasing the involvement of employees in the wider organization and encouraging them to be more proactive and flexible may reduce satisfaction and increase anxiety, even though it may increase organizational performance. |
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