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Thursday, November 17, 2011

Goldman Reveals What You're Getting For Christmas


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Thursday, November 17, 2011
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Goldman Reveals What You're Getting For Christmas

Despite bleak consumer confidence, 51% of consumers expect to spend the same amount on gifts this holiday season compared to last year.  11% expect to spend more.  This is according to 1000 consumers polled by Goldman Sachs.

63% of respondents plan on giving gift cards, while 56% plan on giving clothing. Gift cards and jewelry are expected to gain significant "gift wallet share", which is the percentage of total gift spending.

The "gift wallet share" for consumer electronics is up only 30 bp this year. Meanwhile, after declining 60 bp last year, the share of clothing is up 20 bp this year.

Read »


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