The Aloha Solution: The University of Hawaii Demonstrates How to Use Reverse Auctions to Maximize Revenue - and Keep Your Supporters and Constituents Happy

You have a limited amount of a desired good or service – and you are a public entity? How should you best make this available? An online reverse auction can deliver not just the most revenue to help with your budget, but the fairest and most open process. This story of how the University of Hawaii’s Athletic Department has employed online bidding for parking spaces at its football games demonstrates the power of reverse auctions for public agencies.

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The Aloha Solution: The University of Hawaii Demonstrates How to Use Reverse Auctions to Maximize Revenue – and Keep Your Supporters and Constituents Happy | Socyberty

David Wyld, Professor of Management at Southeastern Louisiana University and Director of the Reverse Auction Research Center (http://ping.fm/XSs7B)

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