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In marketing and advertising, you need to hook someone emotionally to get a strong response. Google proved that with a simple yet effective Superbowl Ad. I must admit, it gave me chills the first time that I saw it. I showed my wife and found her headed for the tissues after viewing. The picture that they painted, the story, etc. They hooked people with emotion about a story. Apple uses their marketing and brand to convey cool and uses that hook.
Read More:- http://quazen.com/shopping/consumer-electronics/the-power-of-cool-ipad-or-these-seven-alternatives/
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