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Monday, April 4, 2011

"There is No Difference between Electrons from One Supplier and Electrons from Another": Why the Energy Market is Perfectly Suited for Reverse Auctions








Here at the Reverse Auction Research Center (http://www.reverseauctionresearch.com/), we’ve been closely following the strategic shift in energy procurement by both private and public sector organizations around the world to save on their energy needs (electricity, natural gas, coal, etc.) through reverse auction-based procurements. The following article has some very interesting insights from Ron Watts, who is described by The Australian as "a Cambridge-educated molecular physicist and self-described 'nerd' who chairs the consultancy and auction house Energy Action (www.energyaction.com.au/). This firm, based in Sydney, Australia, operates the Australian Energy Exchange, a reverse-auction based energy market for Australian energy providers and buyers. Watts describes the energy market as being perfectly suited for reverse auctions, as he observed - in a classic way - that:








"Energy (supply) is a bit like a person going into the supermarket to buy milk. They just grab what's on the shelf, it's not branded. It's the ultimate commodity. There is no difference between electrons from one supplier and electrons from another."



Read the full article below:




Bill Moss has joined Energy Action board and is readying it for float | The Australian









David Wyld, Professor of Management at Southeastern Louisiana University and Director of the Reverse Auction Research Center (http://www.reverseauctionresearch.com/)


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