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Sunday, December 26, 2010

Big Ideas 101: Jim McDowell on Mini - The Anti-Luxury Brand

2000 Mini Cooper S Last EditionImage via Wikipedia


This is a lecture given by Jim McDowell, the CEO of Mini. It is entitled, "The Anti-Luxury Brand," and I think you will find he has some very interesting and provocative ideas on building a brand - and building a community as well. Watch below and comment here on the blog:



David

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