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Monday, September 13, 2010

Dodge and the "Invisible Monkey" Ad

PETA logoImage via Wikipedia

News from the world of advertising. Dodge has taken-on PETA (People for the Ethical treatment of Animals) with its new ad - one that has drawn fire from the organization both for the before - and after - version of its new TV ad. Watch the story by Jeanne Moos at CNN on the "Invisible Monkey" ad here:



So, do you agree with Dodge's actions? Should more businesses take this attitude - or at least show some humor when confronted by interest groups? Is it good or bad PR for the company? Post your thoughts here on the blog site.

David

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