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Friday, August 10, 2012

PR Dummies: One Good Chiropractor Could Have Stopped the Batman Massacre

August 10th, 2012Top Story

PR Dummies: One Good Chiropractor Could Have Stopped the Batman Massacre

By Hamilton Nolan

PR Dummies: One Good Chiropractor Could Have Stopped the Batman MassacreThe practice of public relations is so powerful that the simple act of composing a press release can turn an ordinary citizen into a raving monster. This is PR Dummies. Going WAY haywire!!! on subluxated flackery, every week.

The common practice of using current events as a "news peg" for press releases, no matter how tenuous the connection between the event and the PR item in question, is so ingrained that no level of national horror can stamp it out. So the Aurora Dark Knight massacre has brought with it a predictable and depressing wave of massacre-pegged press releases. But none have quite the savoir faire of this one, from a Minnesota chiropractor. (Our correspondent notes that an apology for this went out the day after she received it.)

It's often a ripoff to pay an alleged "communications professional" to write your press release. But not always. Bolding added:

Don't Let Anyone Go All Batman on YOUR Kids

Moviegoers beware, the person sitting next to you could be subluxated. Cutting them off from the ability to feel pain, feel happiness, feel anything. The same peson is sitting next to your child on the schoolbus. The same person is working next to you at the office. He is on your son's baseball team. He is driving the car on your bumper. He is most assuredly the person in the waiting room at your doctor's office. He is the same person who drove a plane into the Tower in New York. It's worse than a flu epidemic. Subluxated, messed up nervous systems are everywhere. Your nervous system "connects" you to the world around you.

The person who can do this has no connection to the world anymore. He or she doesn't even realize he's not connected anymore. So, it's up to you, the connected, to get them to an office like ours to open their eyes to the power that's inside of them. They can be better than yesterday, closer to the ideal of healing and success in life. And in life that means being able to simply respond appropriately to the demands of the environment.

The "Batman Guy", was unable to respond appropriately to his environment. He felt threatened where no threat existed. He was unable to express himself in a fashion that resulted in him growing. In other words, he was unable to sense appropriately, what his environment demanded, and he was unable to express appropriately, what he needed or wanted to. His nervous system is WAY haywire !! He is WAY subluxated !!!!

That's the way it is. You are either getting the accurate messages to your brain or you're getting screwed up messages to your brain. People who have subluxated spines are getting screwed up messages to their brains. They take medication because the messages can't even run their bodies anymore. Does that mean everyone taking medication is going to go all Batman Movie on someone? No. But it DOES mean they are suffering and needlessly.

Help them out and get who YOU can in here to clear up their nervous systems. It's that simple. Don't let anyone else go all Batman out there. Bring them to a dinner, a workshop or just drag them in here kicking and screaming (like kids, they don't know what they don't know). They'll thank you later.

The family of the Batman shooter thought everything was normal with their kid. He was going to graduate school, doing all the things "normal" people do. Except, he wasn't checked for nervous system interference. Looked fine on the outside. Messed up inside. You just can't tell until you take an x-ray.

If you have family members that haven't been checked, don't let it go another day. Get them checked. Let's not have another sad story like this in our town.

Vibrant Life Center

If only they'd taken an x-ray.

Image by Amália Nagyillés, photo via Sebastian Kaulitzki/Shutterstock.

[Please send your own PR Dummies submissions here.]

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How One Drink Almost Got Me Murdered By A Rich F1 Fan

August 10th, 2012Top Story

How One Drink Almost Got Me Murdered By A Rich F1 Fan

By Raphael Orlove

How One Drink Almost Got Me Murdered By A Rich F1 Fan"You fucking idiot! What the fuck do you think you're doing? Do you like stealing other people's drinks, or what?" Here I am, standing on the second floor of a very loud party, getting flecks of spit on my face, and generally enjoying the unbelievably rich world of Formula One.

Everything is great but for the fact that I'm about to get murdered.

The problem is, while I'm having a great time, there's this stocky, 5'4" man in a very tight shirt who looks like he has every intention of punching me in the face until I start bleeding out of every orifice. He should know by the confused look on my face that I'm an intern. I know almost nothing about the world. But he clearly doesn't get it.

I'm a guest of Red Bull Racing at the Montreal Formula One Grand Prix, enjoying a free hotel room, free booze, free donuts, and all of the luxury associated with an F1 weekend. I've only been here for a few hours and already I'm at my second party. As an intern, this is as good as working for free has ever been.

Other than the guy who seems to want to murder me. That's kind of a bummer.

To get to this point I've squeezed though the throngs of well-groomed, standing men and the high-heeled, rhythmically-swaying women to get to the bar, so I can get myself a Heineken. The very nice bartender lady, though, is busy taking a picture of some guys holding a very loud woman in a very small dress across their arms.

I see the man next to me reach into a bucket filled with ice, some Red Bull, a single bottle of Bombay gin, and a huge bottle of Grey Goose. He starts pouring himself a drink out of said bottle. "Great!" I think, "This is one of those sponsored parties where all the drinks are free! I've been to these kinds of things before. I'll just pour myself one, too."

It turns out I have not ever been to one of these parties before. The man next to me has in fact paid an ungodly sum of money to get into this two-story party and get his own bottle of Grey Goose. This is called "bottle service." I've been to a few parties, but no one in my coterie has ever ordered bottle service so it doesn't click.

How One Drink Almost Got Me Murdered By A Rich F1 FanSo I pick up some ice, plop them into a glass and begin to pour myself a drink when the man next to me, the aforementioned 5'4" screamer, begins to stare.

He asks, "what do you think you're doing?" I stare back at him. "I said, what do you think you're doing?" His friend, who towers over me at something past six feet, turns around. I'm already a little buzzed and I think this is some kind of joke. Tweedle Dee and Tweedle Dum can't be serious, can they?

They very much are serious and the shouting begins. I try to explain how I thought the drinks were free. Everything was free at F1, I thought. What about my free hotel room and my free donuts?

It's at this point that my "handler" steps in. He's the Red Bull PR guy whose job it was to make sure I have a good time over the race weekend, and he is significantly more versed in the way that Formula One works than I. He knows the F1 driver who got convicted for a fight in a Chinese night club. He's been to Monaco a hundred times. He's met every fake tanned playboy and aspiring model. He's seen every yacht and every rich kid temper tantrum. He knows how to deal with this guy.

"He's stupid. He doesn't know what he's doing."

"HE KNOWS EXACTLY WHAT HE'S DOING!"

"Really, he's an idiot. He's never been to something like this before."

"ARE YOU FUCKING KIDDING ME?!"

No, he's not kidding. I am an idiot. I don't know what I'm doing. I am in way over my head. I can tell you many things about Formula One. Its history. Its drivers. Its meaning in society. It's at this point I realize that I don't understand the culture.

Is the guy overreacting? Yes. Is it my fault? Absolutely.

How One Drink Almost Got Me Murdered By A Rich F1 FanMy handler gets between me and the screaming shorty. The spit is flying on his face now. I figure it is wise to step back a few paces and clear myself of the argument. Wise decisions like these have kept me from getting my ass kicked on a number of occasions in the past, and they worked well that night.

I can't hear what they were saying to each other anymore. They're drowned out by "Pumped Up Kicks" and "Rack City" blasting at a million decibels. The shouting stops, my handler walks back to me with a face that expresses both complete disappointment in me, and a complete disregard for all the rich person drama of my accuser.

We push through the crowd back to our table, we drink more free drinks, and the night goes on.

How One Drink Almost Got Me Murdered By A Rich F1 FanAs the weekend continued, every single person who saw me with my handler or wearing my VIP pass was nice to me. At the race, every crew member was nice to me, both from Red Bull and all the other teams. When I was just some snot nosed kid with a dumb face and a lot of questions, the rich hangers-on couldn't give a shit.

Yes, Formula One is filled with rich assholes who are only there to show off how much they make and act like they're the most important people in the world. People like this guy.

I have to admit, though, that it's fun to be a rich important asshole. At least until some dumb kid shows up and drinks your very expensive booze.

(Full Disclosure: As mentioned, Red Bull paid to send me to Montreal for the F1 race and paid for basically everything once I was there. I was sent because literally no one else was available. It was my last weekend as an intern and almost my last one on earth.)

Photo Credit: Getty Images (different parties pictured from Monaco and Milan), Raphael Orlove (my Montreal hotel)

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CNN Suspends Fareed Zakaria


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Cheat Sheet - How to Spot a Far-Right Killer

The Cheat Sheet

Today: Dem Convention Plans Leaked , Battered Syrian Rebels Cede Aleppo’s Salaheddin District to Assad Military , 3 U.S. Troops Killed
Cheat Sheet: Afternoon

August 10, 2012
SIKH MASSACRE

It’s easy to see the crazed race hatred of a violent white supremacist after the fact… but getting to them before they kill is an imperfect science at best. The Daily Beast’s Eliza Shapiro reports on the race to stop the next mass murderer before he strikes.

Joining Forces

The Democratic National Convention could include Republican leaders, according to planning documents obtained by Politico. The documents paint an image of an aggressive line of attack by the party at its conclave, stating that events and speakers will be organized to “expose Mitt Romney as someone who doesn’t understand middle class challenges” and tout the president as “someone whose life story is about fighting for middle class Americans and those working to get into the middle class.” While plans may change between now and the convention, campaign press secretary Ben LaBolt said that “it’s no secret that the convention will both present the president’s vision and outline the choice that American’s will face in November.”

UNDER SIEGE

Overwhelmed and exhausted rebels retreated Thursday from Salaheddin to set up new defensive positions. Commanders insist the move is a tactical pullback, but fighters are unnerved as the government intensifies its Aleppo offensive. The Daily Beast’s Jamie Dettmer reports on the retreat.

LONG WAR

The Sangin district of Helmand province, one of Afghanistan’s most deadly, has claimed the lives of three more American servicemen. An Afghan police commander and his men invited three special forces members to dinner, saying they planned to discuss security. “During dinner, the police commander and his colleagues shot them and then fled,” a senior Afghan official told Reuters. Three were killed. “It looks like he had drawn up a plan to kill them previously,” he added. Shootings like these have grown distressingly common, and have alienated U.S. troops from their potential local allies. Since January, 28 people have been killed in similar attacks.

PENALTIES

White House officials said that new sanctions are on the way for Syria as Secretary of State Hillary Clinton travels to neighboring Turkey this weekend. Anonymous senior officials traveling with Clinton as she comes off a tour of African countries said that the new putative measures could be coming any time now as conditions in the embattled country continue to deteriorate. On Friday, the British government offered further support for opposition fighters, pledging about $7.8 million to purchase medical supplies and communications gear for the rebels.


OBIT
Writer David Rakoff Dies at 47
Popular essayist and humorist battled cancer.
PRAY FOR RAIN
Corn Yield Hits New Low in Drought
Projected to be lowest since 1995.
GOVERNATOR
White House Sought Schwarzenegger
For cabinet position in 2011.
TRIAL
Blackmail Seen As Gu’s Motivation
In murder of Neil Heywood.
NOT COOL
Novelty PSU T-Shirt Protests NCAA
Sold at independent bookstore.
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